HAI HAI

FEAT. MS SCANDALOUS

LIMITED EDITION 12" VINYL

Special edition 12" single featuring the Original & Desi version of "Hai Hai"
Artwork specially commissioned by Babbu The Painter
Red translucent vinyl
Limited run

The release of Panjabi Hit Squad's "Hai Hai" on 12" vinyl is a momentous occasion for fans of the iconic British Asian music duo and vinyl enthusiasts. This timeless track, celebrated for its infectious beats and captivating Panjabi-infused melodies, has garnered a dedicated following since its original release.

Now, with the 20th anniversary vinyl edition, listeners can immerse themselves in the purest form of the music, revelling in the warmth and depth that only analogue records can offer.

The artwork, collaboratively crafted with renowned artist Babbu the Painter, adds a new visual dimension with vibrant colours and intricate detailing, enhancing the iconic track.

This release not only honours the duo's musical journey but also ensures that "Hai Hai" will continue to resonate with audiences for years to come, making it a valuable piece of British music history.

Hai Hai Vinyl

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THE STORY

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HAI HAI: THE STORY

In the vibrant musical landscape of 2003, the UK was poised for a seismic shift. A ground breaking sound emerged, known as Desi Beats, a fusion of South Asian roots with elements of Hip-Hop, RnB, House, UK Garage, and Drum 'n' Bass. Its pulsating rhythms took the world by storm, but it was in the heart of UK's inner cities where its influence resonated the strongest.

Deep within a studio in Southall, West London, the Panjabi Hit Squad were on the cusp of creating their magnum opus, 'Hai Hai'. The track, a masterful blend of UK Garage infused with the desi vocals of Satwinder Bitti from Panjab, India, was elevated to new heights by the lyrical prowess of Ms Scandalous, a chance encounter in a local record store that marked the emergence of one of the first female South Asian MCs.

The song's impact was nothing short of explosive. A guerrilla marketing campaign, backed by heavyweights like BBC 1Xtra, Kiss 100, Galaxy FM, MTV Base, Channel U and a host of others, solidified its status as a cultural phenomenon. 'Hai Hai' broke through boundaries, transcending the confines of the Desi Beats scene to become an integral part of mainstream pop culture.

MS SCANDALOUS
"CAN YOU HANDLE THIS!"

Ms Scandalous, often associated with the Panjabi Hit Squad, played a pivotal role in the evolution of Bhangra-Garage music in the UK. As a dynamic artist, Ms Scandalous brought her unique style and energy to the scene, contributing to the fusion of traditional Punjabi sounds with contemporary beats.

She played a key role in breaking stereotypes and empowering women in the male-dominated music industry. Collaborating with the Panjabi Hit Squad, she became part of a musical movement that bridged cultural gaps and elevated the global profile of Panjabi music.

Ms Scandalous and Panjabi Hit Squad created tracks that resonated not only with the diaspora but also with a broader international audience. Through their collaborations, Ms Scandalous and the Panjabi Hit Squad left an indelible mark on the UK music scene, shaping the sound of Panjabi music in the diaspora and beyond.

MS SCANDALOUS

"PANJABI HIT SQUAD......
.....MAKING YOU HAI"

HOT 'N' SPICY

The 90’s hailed a new sound coming from the streets of the UK with a unique blend of music, culture, and community. As the beats of Bhangra, Bollywood, and other South Asian genres reverberated through venues, the dance floors became vibrant spaces where individuals from diverse backgrounds came together.

5 days a week, club-goers would pack into clubs across the UK but it was on a Tuesday at The Limelight club on Shaftsbury Ave in London that attracted the most attention. over 1000 people would come each week from all over the UK to celebrate and enjoy the new hybrid mix of music that was being created. It became epicentre of this musical revolution, where DJs skilfully blended traditional South Asian sounds with contemporary Hip Hop, R'n'B, UK Garage, Dancehall and Jungle beats, creating an intoxicating mix that transcended borders.

The South Asian club scene of the 90s not only provided a platform for cultural celebration but also served as a melting pot where diverse communities converged to dance, connect, and revel in the rich tapestry of South Asian music and identity.

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